November 2017 Digital Marketing and SEO Exhibition Dates
|Nov 12-15||UnGagged Las Vegas||NV, Las Vegas||$$$||SEO|
|UnGagged LasVegas discount code: MARKETINGTERMS15 for 15% off|
|Nov 13-17||Social Media Week: Chicago||IL, Chicago||$$||Social|
|Nov 13-15||DX Summit of 2017||IL, Chicago||$$$||Digital|
|Nov 13-15||Digiday Programmatic Media Summit||LA, New Orleans||$$$$$||Advertising|
|Nov 14-15||Digital Marketing for Financial Services Summit US||NY, New York||$$$$$||Digital|
|Nov 14||WAVE 2017: Influencer Marketing Summit||London, UK||££||Digital|
|Nov 14-15||eMetrics Summit Milan||Milan, Italy||€||Analytics|
|Nov 15-16||Internet Summit 2017||NC, Raleigh-Durham||$||Digital|
|Nov 15-16||Ad Age Next 2017||NY, New York||$$$$||Digital|
|Nov 15-16||Intrigue Summit: Hong Kong||Hong Kong||HK$||Digital|
|Nov 16||The Brand Safety Summit||NY, New York||$$||Advertising|
|Nov 16||Advanced Email Marketing Conference||London, UK||££|
|Nov 16||MarTech Festival||London, UK||££||MarTech|
|Nov 16||ad:tech Auckland NZ||Auckland, New Zealand||NZ$||Advertising|
|Nov 17-19||Conversion Hotel 2017||Texel, Netherlands||€€||Conversion|
|Nov 21||Integrated Live | The Modern Marketing Show||London, UK||£||Digital|
|Nov 22-23||Digital Marketing & Strategy Innovation Summit: Beijing||Beijing, China||$$||Digital|
|Nov 23||Social Media Results for PR & Comms||London, UK||££||Social|
|Nov 23||Insurance Marketing & Digital Innovations Conference||London, UK||££||Industry|
|Nov 23-24||Digital Marketing Innovation Summit: Sydney||Sydney, Australia||A$$$||Digital|
|Nov 27-29||B2B Online Europe 2017||Amsterdam, Netherlands||€€€€||Retail|
|Nov 29-30||The Open Mobile Summit 2017||CA, San Francisco||$$$$||Mobile|
|Open Mobile Summit discount code: 4860MRT200 for $200 off|
|Nov 29-30||ad:tech London||London, UK||£££||Advertising|
|Nov 30||TechSEO Boost||MA, Boston||free*||SEO|
December 2017 Digital Marketing and SEO Exhibition Dates
|Dec 3-6||Email Insider Summit||UT, Park City||$$$$$|
|Dec 4-5||Digital Publishing Innovation Summit||CA, San Francisco||$$$||Publishing|
|Dec 4-5||Mobile Innovation Summit 2017||CA, San Francisco||$$$||Mobile|
|Dec 4-6||CMO Digital Insight Summit||CA, Newport Coast||invitation||Digital|
|Dec 5-6||Digital Summit Dallas||TX, Dallas||$$||Digital|
|Dec 5-7||Digiday Marketing Summit||Nassau, Bahamas||$$$$$||Brands|
|Dec 6||Next Case||Rishon LeZion, Israel||₪||Digital|
|Next Case discount code: marketingterms10 for 10% off|
|Dec 6-7||Growth Marketing Conference||CA, San Francisco||$$$$||Digital|
|Dec 6-7||Affiliate World Asia||Bangkok, Thailand||Affiliate|
|Dec 6-8||Advocamp||CA, San Francisco||$$$||Digital|
|Dec 6-9||MediaPost’s Search Insider Summit||UT, Park City||$$$$$||Search|
|Dec 8-9||Social Fresh 2017||FL, Orlando||$$$||Social|
|Dec 9-10||SEO Sheffield||Sheffield, UK||£££||SEO|
|Dec 11-12||Content Marketing Summit||NY, New York||$$$||Content|
|Dec 12||Programmatic Punch NY||NY, New York||$$||Advertising|
|Dec 12||Video Trend For 2018 Conference||Tel Aviv-Yafo, Israel||₪||Advertising|
|Dec 13-14||Search Camp 2017||Bognor Regis, UK||£||Search|
|Dec 14||World Forum Disrupt: DigiStrategy ’17||London, UK||£||D|
As you can see, there is still some great events left for the latter part of 2017. Keep a close eye out for our full 2018 listings guide coming soon.
SEO conferences like Ungagged or the Growth Marketing Conference are an immense opportunity to learn a lot about advanced SEO techniques as well as other cutting edge Digital Marketing methods. These can be used in harmony with an exhibition for your business promotional methods. But it takes a lot of skill and knowledge, it is by far the best idea to use an exhibition planning agency and a separate SEO agency to leverage the power of these two mediums to their maximum potential.
But why you may be thinking? It is going to be very expensive, surely our in house ‘web guy’ Bazza can do it all?
Hmm, let’s see. Digital Marketing is a very complex sphere and has evolved to numerous different specialties including PPC, Facebook ads, Link building specialists, Outreach experts, Organic search, Local search, Conversion Rate Optimisation, On Page Specialists to name a few.
It is not in a businesses best interest to try and compete against people who have been doing one or more of these specialties for years on a full time basis. 10 years ago, the industry was much newer, your local flower business would rank no problem with a little work by the local guy. Not the case any more, the huge industry of Digital Marketing is rightfully big business and highly competitive by virtue of the fact that ranking high can mean huge amounts of business for many companies.
The Tie in with Digital Marketing and Touch and Feel Marketing
The two areas naturally compliment each other. You can use a strong digital presence and strategy to drive both customers and businesses to an exhibition if you are running one. Alternatively if your an exhibitor you can use selfless self promotion in the Digital Sphere to drive people to your stand for a low spend per visitor.
A great way to drive visitors to an exhibition your running is Facebook ads targeting. This is a killer method for driving customers to local businesses and for driving visitors to your exhibition. Again, you will need to use a facebook advertising specialist not just some random web designer who has an old postcard in your local newsagent. This Digital business has got serious! and you need to use the right highly talented companies to compete effectively.
If you do, and you tackle both digital and touch and feel marketing together you will see huge results if it is done effectively.
Using a specialist for organising the exhibition is also vital. A well promoted (using digital as well as other media) exhibition run by a professional company who do that for a living is bound to generate far greater revenues for the organisers even after the additional costs have been accounted for.