Posted on by Tomas

Digital Marketing Exhibitions 2017 Calendar

November 2017 Digital Marketing and SEO Exhibition Dates

DatesEvent NameLocationPrice*Category
Nov 12-15UnGagged Las Vegas NV, Las Vegas$$$SEO
UnGagged LasVegas discount code: MARKETINGTERMS15 for 15% off
Nov 13-17Social Media Week: ChicagoIL, Chicago$$Social
Nov 13-15DX Summit of 2017IL, Chicago$$$Digital
Nov 13-15Digiday Programmatic Media SummitLA, New Orleans$$$$$Advertising
Nov 14-15Digital Marketing for Financial Services Summit USNY, New York$$$$$Digital
Nov 14WAVE 2017: Influencer Marketing SummitLondon, UK££Digital
Nov 14-15eMetrics Summit MilanMilan, Italy€Analytics
Nov 15-16Internet Summit 2017NC, Raleigh-Durham$Digital
Nov 15-16Ad Age Next 2017NY, New York$$$$Digital
Nov 15-16Intrigue Summit: Hong KongHong KongHK$Digital
Nov 16The Brand Safety SummitNY, New York$$Advertising
Nov 16Advanced Email Marketing ConferenceLondon, UK££Email
Nov 16MarTech FestivalLondon, UK££MarTech
Nov 16ad:tech Auckland NZAuckland, New ZealandNZ$Advertising
Nov 17-19Conversion Hotel 2017Texel, Netherlands€€Conversion
Nov 21Integrated Live | The Modern Marketing ShowLondon, UK£Digital
Nov 22-23Digital Marketing & Strategy Innovation Summit: BeijingBeijing, China$$Digital
Nov 23Social Media Results for PR & CommsLondon, UK££Social
Nov 23Insurance Marketing & Digital Innovations ConferenceLondon, UK££Industry
Nov 23-24Digital Marketing Innovation Summit: SydneySydney, AustraliaA$$$Digital
Nov 27-29B2B Online Europe 2017Amsterdam, Netherlands€€€€Retail
Nov 29-30The Open Mobile Summit 2017CA, San Francisco$$$$Mobile
Open Mobile Summit discount code: 4860MRT200 for $200 off
Nov 29-30ad:tech LondonLondon, UK£££Advertising
Nov 30TechSEO BoostMA, Bostonfree*SEO

 

December 2017 Digital Marketing and SEO Exhibition Dates

 

DatesEvent NameLocationPrice*Category
Dec 3-6Email Insider SummitUT, Park City$$$$$Email
Dec 4-5Digital Publishing Innovation SummitCA, San Francisco$$$Publishing
Dec 4-5Mobile Innovation Summit 2017CA, San Francisco$$$Mobile
Dec 4-6CMO Digital Insight SummitCA, Newport CoastinvitationDigital
Dec 5-6Digital Summit DallasTX, Dallas$$Digital
Dec 5-7Digiday Marketing SummitNassau, Bahamas$$$$$Brands
Dec 6Next CaseRishon LeZion, Israel₪Digital
Next Case discount code: marketingterms10 for 10% off
Dec 6-7Growth Marketing ConferenceCA, San Francisco$$$$Digital
Dec 6-7Affiliate World AsiaBangkok, ThailandAffiliate
Dec 6-8AdvocampCA, San Francisco$$$Digital
Dec 6-9MediaPost’s Search Insider SummitUT, Park City$$$$$Search
Dec 8-9Social Fresh 2017FL, Orlando$$$Social
Dec 9-10SEO SheffieldSheffield, UK£££SEO
Dec 11-12Content Marketing Summit NY, New York$$$Content
Dec 12Programmatic Punch NYNY, New York$$Advertising
Dec 12Video Trend For 2018 ConferenceTel Aviv-Yafo, Israel₪Advertising
Dec 13-14Search Camp 2017Bognor Regis, UK£Search
Dec 14World Forum Disrupt: DigiStrategy ’17London, UK£D

 

As you can see, there is still some great events left for the latter part of 2017. Keep a close eye out for our full 2018 listings guide coming soon.

SEO conferences like Ungagged or the Growth Marketing Conference are an immense opportunity to learn a lot about advanced SEO techniques as well as other cutting edge Digital Marketing methods. These can be used in harmony with an exhibition for your business promotional methods. But it takes a lot of skill and knowledge, it is by far the best idea to use an exhibition planning agency and a separate SEO agency to leverage the power of these two mediums to their maximum potential.

But why you may be thinking? It is going to be very expensive, surely our in house ‘web guy’ Bazza can do it all?

Hmm, let’s see. Digital Marketing is a very complex sphere and has evolved to numerous different specialties including PPC, Facebook ads, Link building specialists, Outreach experts,  Organic search, Local search, Conversion Rate Optimisation, On Page Specialists to name a few.

It is not in a businesses best interest to try and compete against people who have been doing one or more of these specialties for years on a  full time basis. 10 years ago, the industry was much newer, your local flower business would rank no problem with a little work by the local guy. Not the case any more, the huge industry of Digital Marketing is rightfully big business and highly competitive by virtue of the fact that ranking high can mean huge amounts of business for many companies.

The Tie in with Digital Marketing and Touch and Feel Marketing

The two areas naturally compliment each other. You can use a strong digital presence and strategy to drive both customers and businesses to an exhibition if you are running one. Alternatively if your an exhibitor you can use selfless self promotion in the Digital Sphere to drive people to your stand for a low spend per visitor.

A great way to drive visitors to an exhibition your running is Facebook ads targeting. This is a killer method for driving customers to local businesses and for driving visitors to your exhibition. Again, you will need to use a facebook advertising specialist not just some random web designer who has an old postcard in your local newsagent. This Digital business has got serious! and you need to use the right highly talented companies to compete effectively.

If you do, and you tackle both digital and touch and feel marketing together you will see huge results if it is done effectively.

Using a specialist for organising the exhibition is also vital. A well promoted (using digital as well as other media) exhibition run by a professional company who do that for a living is bound to generate far greater revenues for the organisers even after the additional costs have been accounted for.